Hospitality Consultancy Services

Expertise and support for hotels , restaurants and bars world wide

About me

With extensive leadership experience in the hospitality industry, I have successfully led and managed many hotel F&B brands ranging from all-inclusive resorts to five-star luxury lifestyle brands including select service hotels. My proven track record includes developing and enhancing food and beverage and operational results for hotels worldwide. Recently, I have implemented operational strategies for properties in Spain, Egypt, Malta, Croatia, Greece, Morocco, Turkey, and Italy, Malaysia and was previously the corporate DOFB for Europe and India for Hyatt based out of Zurich.

As a freelance food and beverage consultant, I’ve had the pleasure of collaborating with clients such as Niklas Ekstedt and Hyatt, IHG undertaking projects in locations across the globe. Our software supports 220 hotels globally, enabling us to conduct brand audits with actionable insights. I provide specialised expertise in the triple bottom line to the Basque Culinary Centre and offer operational insights and post-acquisition strategies for hotel food and beverage operations to a private equity firm based in Luxembourg. I have collaborated with Nespresso, and I am trained as an ISO 14001 lead auditor and am a fellow of the Institute of Environmental Assessment and Management. Most importantly I know I can make a difference to your hotels results

Provenire

At Provenire Technology, we leverage Microsoft Azure, a trusted platform for building, deploying, and managing AI, cloud, and hybrid applications. Our cloud-based software solutions are currently utilised in 220 hotels worldwide.

We invite you to discuss your software development needs with us you may be surprised at how cost-effective our services can be. We have developed a range of innovative solutions, including a roster platform for all-inclusive resorts, an AI auditing platform, a centralised menu database, and a hotel F&B concept capture platform. Let’s explore how we can support your goals together!

I’m driven by my values

For me, purpose and values are important.

My purpose is to encourage the hospitality industry to make informed decisions that enhance the guest satisfaction, foster strong teams, drive sustainable financial results, and build a positive local reputation rooted in environmental responsibility, community engagement, and support for business owners. I aim to share knowledge grounded in data and real-world experience, advocating for evolution rather than the ongoing destruction of legacy, heritage, and values.

Asset Management

We provide tailored asset management support for global hospitality businesses, specifically aimed at optimising Food & Beverage operations. By leveraging data-driven strategies, we focus on enhancing performance, boosting revenue, and elevating your hotels reputation, all while fostering financial resilience and promoting sustainability in alignment with stakeholder goals.

Our remote evaluations, conducted via video conferencing, enable us to implement mutually agreed-upon sustainable improvements efficiently. Additionally, we offer comprehensive audits to identify key commercial opportunities that can strengthen your business and drive sustainable growth. Partner with us to unlock the full potential of your F&B operations and create lasting value for your hotel.

Concepts

Many hotel food and beverage concepts have lost their identity due to changes in leadership, such as new General Managers, Executive Chefs, or Food and Beverage Directors. While we have the expertise to develop new concepts, we believe that many hotels already possess successful ideas that simply need to be reimagined and revitalised. Our approach focuses on identifying and capturing these winning concepts, transforming them into branded concepts and experiences that build equity and value for your hotels. Let us help you strengthen your F&B identity and create a lasting impact for your hotels restaurants and bars.

Marketing and Branding

We understand that developing an effective food and beverage marketing plan for hotels can be challenging, especially with limited resources and expertise. A clear, targeted, and differentiated strategy is essential to stand out in your local market.
With years of experience supporting hotel marketing and communication teams, as well as food and beverage leaders, we are here to validate and enhance your marketing strategies for optimal success. Our comprehensive services include creating customised marketing and PR plans that are relevant and impactful.

Featured work

I have been working with Niklas supporting him with his London restaurant. The project included recruitment of a restaurant GM, supporting him to find a new PR company, acting as the communication bridge between the hotel leadership team, Niklas and the corporate office and oversight of the restaurant on a daily basis. All objectives were achieved and it is my belief the restaurant is more than capable of achieving its first star with the current team. Going forward Niklas and I will continue to remain in contact.

This project was very close to my heart as it was the first paid project I had gotten since the health crisis impacted my employment role. I had been a consultant in the UK successfully for eight years before being a corporate DOFB for Hyatt covering Europe and India. I was lucky to be able to collaborate with Martin B Jones. I think we both learnt a lot about Nespresso. While I can’t go into detail about the work we did, It was strategic and in particular we were both impressed by how sustainability-focused they are and how integrated they are in Switzerland locally. A great brand with a wonderful team who have genuine intentions to make the planet a better place while selling coffee to hospitality businesses across the world.

ZEM restaurant is based at the Andaz in Prague, I was appointed as the project consultant and worked on behalf of Hyatt International performing the function of being the approval point between the designer and the property ensuring the necessary actions were in place to ensure this restaurant opened successfully with a concept that had a clear identity, worked locally and would be destination-worthy. Feedback from Hyatt has been that this restaurant is working extremely well and goals were achieved as per consultancy arrangement.

Testimonials

Srdjan Milekovic SVP Hotel Operations EAME

His ability to question the established order in a very calm but firm way, and to provide practical insight and suggestion in terms of operation and marketing were very much appreciated by our hotel teams. Michael was involved in too many projects to mention – repositioning of The Bank Brasserie and Bar in Vienna, renovation of Hotel Martinez in Cannes, opening of Great Scotland Yard hotel in London and Grand Hyatt Kochi are some of the highlights.

Stephen Ansell General Manager Park Hyatt Zurich / Area VP at Hyatt Hotels Corporation

I have worked collaboratively with Michael, in his capacity as Corporate Director of Food and Beverage, over the last 5 years. Michael is a talented hospitality expert with extensive food and beverage knowledge. His advice and foresight has contributed much to the diverse operations in hotels where I was responsible. I have enjoyed the challenges and opportunities that we have addressed together and have no hesitation to recommend Michael as a true professional who’s support has been most valuable.

Gorka Bergareche Cluster Hotel GM Amsterdam

His knowledge of the F&B business made him capable to read the trends that are happening in the market and suggest the right approach to them, continuously challenging the “status quo”. I appreciate his ability to change and adapt to different operations and business climates. This is a strength that is extremely valuable in our industry. With his support, we managed to successfully achieve and consolidate a second Michelin star in the Gastronomical restaurant, and increase profit margins.

Let’s work together on your next Food & Beverage project

Offering an independent perspective, I bridge gaps between operations, corporate, and owner ambitions, emphasising sustainability. Uniting stakeholders through empathy and challenging norms, I find validated, sustainable solutions. Contact Michael Butler for food and beverage strategic asset management with a focus on sustainability and responsible practices.

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